Remodeling SEO: more kitchen, bath and renovation leads from Google

Homeowners spend a lot on remodels, and most hire a pro

Harvard's Joint Center for Housing Studies put homeowner spending on improvements and repairs at about $509 billion a year at the end of 2025, and expects about $518 billion by the end of 2026.

In the 2025 Houzz & Home study, 54% of homeowners renovated in 2024 at a median spend of $20,000, and 90% worked with a professional. Major kitchen remodels had a median of $35,000 for small kitchens and $55,000 for large ones.

At those prices homeowners compare. They look at your photos, your reviews and how you explain the work before they ask for an estimate. A page for each kind of project, with honest ranges and what moves them (layout changes, cabinets, how much plumbing and electrical work is involved), answers the first question every homeowner has.

Show the work, and the proof behind it

• Before-and-after photos of your own projects, taken from the same angle, with the town and the scope in the caption.
• Your process, step by step: design, selections, the written contract, permits, demolition, the punch list and the final walkthrough.
• Your license and insurance, with the license number wherever your state requires it in advertising (Florida does).
• EPA Lead-Safe certification if you work in older homes. Anyone paid for work that disturbs paint in homes built before 1978 must be certified by the EPA, and that includes all firms, even sole proprietorships. The EPA tells homeowners to hire a lead-safe certified contractor, so say so if you are.

Skip stock photos of kitchens you didn't build. Your own finished rooms are the proof a homeowner is looking for.

Google Business Profile setup for a remodeler

Remodeler fits a company that does whole-home and mixed work. If most of your jobs are kitchens or baths, Kitchen remodeler or Bathroom remodeler may be the better primary category, and the primary category is the top map pack factor in Whitespark's 2026 survey. Add the others only for work you do, since Google asks for as few categories as possible.

• Add each service by name: kitchen remodeling, bathroom remodeling, tub-to-shower conversions, basement finishing, additions. List only what you take on.
• Upload the finished rooms as each project wraps up, plus a few progress shots.
• If clients visit a showroom, keep the address visible and the hours accurate. If they never visit, hide the address and set a service area.
• Reply to every review. We do this on every managed profile.

Our weekly map scans show whether you're showing up in the neighborhoods with the homes you want to work on, not only around your office.

Reviews, other profiles and AI answers

Ask for a review at the final walkthrough, while the homeowner is enjoying the new room, by email and text with a direct link. Keep your Houzz, BBB and other profiles in line with your Google profile: the same name, phone number and service area everywhere. We never filter out unhappy clients before asking.

Homeowners now ask AI assistants what a remodel costs, how long it takes and who to hire. A website that answers those questions with your real ranges and timelines is what an assistant can quote. Each month we check whether ChatGPT, Google's AI Overviews and Perplexity mention you, as part of AI search optimization.