Free local SEO audit
See why customers find your competitors first
Type your business name and we check how you show up on Google Maps from 25 points around your business, how your Google profile and reviews compare with the businesses ahead of you, what your website is missing and whether AI assistants recommend you. It's free, and your report is ready in minutes.
- Free
- Ready in minutes
Local Visibility Score
Fair
How easily nearby customers find and choose you on Google.
Your map
0 of 25 squares in the top 3
AI search
- ChatGPT: mentioned
- Google AI Overviews: gave no answer
- Google AI Mode: not mentioned
- Perplexity: mentioned
- Gemini: mentioned
Named by 3 of 4 AI assistants
What the free audit checks
Your map, square by square
Your Google Maps rank for your main search from 25 points on a 5 by 5 grid, up to 5 miles out. See the Maps rank checker.
AI search
Whether ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini mention you or cite your site. See the AI visibility checker.
Your Google profile and reviews
Your profile, rating and review count against the businesses Google shows first. See the Google profile audit.
Who you compete with
The strongest businesses at the center of your map, and what gives each one the edge.
Website gaps
The service and area pages your site is missing, local business markup, and whether your name, address and phone match.
Your Local Visibility Score
One score out of 100 with three parts (Maps and profile, mobile website, service-area search) and where to start.
What your free report looks like
A real audit of a roofing company, with its name removed. Yours uses your real map, profile and competitors.
Where you're in the top 3, square by square
We search Google Maps for your main service from 25 points around your business, the way a customer standing there would. Green squares are where you're in the top 3. In this real audit, a roofing company rated 4.9 from 71 reviews was in the top 3 at 0 of 25 points and in the top 20 at only 2. Everywhere else, customers saw other businesses first.
- 1 to 3
- 4 to 7
- 8 to 19
- 20
- Not in the top 20
Whether AI assistants recommend you, or someone else
We ask ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini about your main service in your area. You see whether each one named you, whether it used your website as a source, and which sites it cited instead. In this audit, 3 of the 4 that answered named the roofer, but only Perplexity linked to its site.
| Assistant | Mentioned you | Cited your site |
|---|---|---|
| ChatGPT | Mentioned | Not cited |
| Google AI Overviews | No answer for this search | |
| Google AI Mode | Not mentioned | Not cited |
| Perplexity | Mentioned | Cited |
| Gemini | Mentioned | Not cited |
Who's ahead of you, and why
The strongest businesses at the center of your map, with their ratings and review counts, and the one thing that gives each of them the edge. For this roofer, one ranked first at its own address, one had twice its reviews and one had nearly twice its photos.
| Business | Rating | What gives them the edge |
|---|---|---|
| 1 Competitor A | 4.9 stars 58 reviews | Ranks #1 here, where you rank #6 |
| 2 Competitor B | 5.0 stars 152 reviews | 152 reviews vs your 71 |
| 3 Competitor C | 4.8 stars 86 reviews | 44 photos vs your 23 |
What your website is missing
Google ranks a business higher when its site has a page for each service and area on its profile, with the same name, address and phone. We list the pages you're missing and check your markup. This roofer had a page for every service, but the phone number and business name on its site didn't match its Google profile.
Pages, markup and listing checks
- A page for every service In place
- Local business markup Missing ratings and reviews
- Service markup Missing
- Phone matches your Google profile Doesn't match
- Name matches your Google profile Doesn't match
One score, and where to start
Your Local Visibility Score out of 100, split into Google Maps and your profile, your mobile website, and service-area search, so you know which one is costing you the most customers. This roofer's Google profile scored 78, its mobile website 39 and service-area search 0.
How the free audit works
- Find your business. Start typing your business name and pick it from the list, or enter your details by hand.
- We run the checks. We search Google Maps from 25 points around you, look at your profile, reviews and website, and ask the AI assistants about your main service.
- Read your report. In a few minutes you get a plain-English report with your score, your map and the first things to fix.
It's free, and there's no sales call needed to see the report. If you want help fixing what it finds, you can book a call from the report.
Why your rank depends on where the customer is standing
Google shows different businesses to people in different places. Most rank checkers give you one number from one spot, usually your own address, where you look your best. Your customers are spread across your whole area, so we check from 25 of them.
It's the same grid we use for the Top-3 Promise: on the Partnership plan, you pay no monthly fee until 5 of the 25 squares show you in the top 3.
What happens after the audit
Nothing, unless you want it to. The report is yours to keep and share. If you'd like us to fix what it finds, the report shows whether your area is open (we take one business per trade in each area) and lets you book a short call.
Want to fix things yourself first? Start with how to rank in the Google Maps 3-pack and the Google Business Profile checklist.
Questions owners ask
Is the local SEO audit really free?
Yes, with no obligation. You type your business name, and the report is ready in minutes.
What do you need from me?
Just your business name, picked from the list. If we can't find it, you can enter your name, website, address and phone by hand. We don't need any logins to run the audit.
Which search phrase do you check?
We pick your main search phrase from your Google category and location, for example a trade plus your town. It's the kind of search a nearby customer types when they need you.
Will you call me?
Not unless you ask. The report is yours either way, and you can book a call from it if you want our help.
Focused checks in the free audit
- Free toolGoogle Maps rank checkerCheck where your business ranks on Google Maps from 25 points around it, not just one. Free geo-grid rank check with your full local SEO audit.
- Free toolAI visibility checkerFree check of whether ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini mention your business or cite your website, and who they recommend instead.
- Free toolGoogle Business Profile auditFree Google Business Profile audit: see how your profile, rating and reviews compare with the businesses Google shows first, and what to fix. Ready in minutes.
Guides
- GuideHow to rank in the Google Maps 3-pack (2026)Google says local results are based mainly on three things: relevance, distance and prominence, and that there's no way to pay for a better local ranking. You can't move closer to every customer, so you rank higher on Google Maps by winning on what you control: the most specific primary category, a verified and complete profile, a steady flow of real reviews, accurate hours and a website with a page for each service. Then you track your rank on a grid, because it changes from one neighborhood to the next.
- GuideWhy is my business not showing on Google Maps? 9 causes and how to fix eachIf your business doesn't show on Google Maps even when you search its exact name, the profile itself has a problem: it isn't verified yet, it's suspended, it's marked as a duplicate, or a recent edit is still under review. If it shows for your name but not for searches like "plumber near me", it's a ranking problem: the wrong primary category, a searcher who's too far away, or competitors with more reviews. The 60-second name test below tells you which one you have.
- GuideHow to get your business recommended by ChatGPT and Google's AI (2026)ChatGPT and Google's AI recommend local businesses that they can find described clearly and the same way across the web: on your website, your Google Business Profile, review sites and directories. There is no special file or code that gets you picked, and Google says AI Overviews and AI Mode have no extra requirements beyond normal search. What helps is what helps customers too: consistent facts, a page for each service, plenty of real reviews, and a place on the lists and directories assistants read.
Your report is a few minutes away.
Type your business name and we'll run every check. It's free.
- Your rank from 25 points on Google Maps
- Your profile and reviews against the top 3
- Whether ChatGPT and Google's AI name you
- Free
- Ready in minutes